Nov
24
J St. NW
Nov
11
Creative matters a lot, the quality and relevance of the ad itself seems to have 3x the influence on abandonment online as it does on TV. Viewers online tend to be much more active in making choices about what they watch
YouTube’s Skippable Ads Could Command a Premium
It’s because the options are limitless online. If I don’t like what you’re showing me, I’m going somewhere else.
Nov
6
Some words of inspiration from Ira Glass on the gap between ability and taste. Originally found here (which is a pretty interesting post itself). Enjoy.
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